My performed services
→ Concept Development
→ Design Direction
In 2018, I was part of a team from the design agency Blink that helped Sweden's second largest food retailer Coop to conceptualize and develop their venture into omnichannel retail. Together, we created a Click&Collect concept that has the potential to provide a first-class customer experience and be rolled out across the existing store network and all the chain’s formats.
In field studies, workshops and interviews with experts – we developed in-depth customer journeys as a foundation for the concept. We mapped the modern customer's needs and wants – and developed a vision for what the customer experience would be. All this with a focus on efficiency, self-service and smoothness. And of course, it should also provide a seamless experience across all platforms and touchpoints.
Selected Works
EpirocProject type
Ica MaxiProject type
CoopProject type
Axel JohnsonProject type
InvidemProject type
Swedish StockingsProject type
Stockholm Furniture FairProject type
Mr GreenProject type
Beauty BargainProject type
RöhnischProject type
Miscellaneous Packaging DesignProject type
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I'm a senior design leader and I gain great joy from helping others to succeed. I work with strategic issues, creative direction, concept development and design management but also hands-on creating branding, communication, UX flows and design systems. At all times, with a focus on creating brand engagement, meeting business objectives and delivering a great CX.
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