Epiroc – Splitting industry leader Atlas Copco in half

My performed services

→ Brand strategy

→ Brand design 

In 2018 Atlas Copco divided its operations to create a new company with a focus on mining and civil industries; Epiroc – Epi meaning “on” or “at” in Latin and Roc signaling stability and durability. 

At the design agency Blink, I worked together with a team on this assignment – in close collaboration with the Epiroc management – defining, creating and developing the brand platform and the core visual brand design for Epiroc.

Tagline-united-inspired
iPad-–-3
wall-dark
Logo_sketch
Epiroc-symbol-gul_Artboard-5
Epiroc-logo-movie-1920
epiroc-mobile-miner-40v-1920×915-1
COP-CARE-Surface
Type-G3
TypeColors
Epiroc_folders
Epiroc_Presentation_Folder_New
MacBook-Yellow-BG_Grey_Test
iPad-iPhone-Yellow-BG
iphone-13-app-icon
T-Shirt
2046875
AirROC-T25-and-D40
SmartROC-D50_SmartROC-D55
Preventive-maintenance-kits

Selected Works

EpirocProject type

Ica MaxiProject type

CoopProject type

Axel JohnsonProject type

InvidemProject type

Swedish StockingsProject type

Mr GreenProject type

Beauty BargainProject type

RöhnischProject type

me_round_small
I'm a senior design leader and I gain great joy from helping others to succeed. I work with strategic issues, creative direction, concept development and design management but also hands-on creating branding, communication, UX flows and design systems. At all times, with a focus on creating brand engagement, meeting business objectives and delivering a great CX.